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  • EnCambio - Estanislao Bachrach July 23, 2017
    EnCambio te va a permitir alumbrar los procesos por los cuales te comportás de determinada manera con el fin de dejar atrás aquellos hábitos y conductas que ya no te sirven. El objetivo es que aprendas del potencial que tiene tu cerebro para cambiar y la capacidad que tenés vos para modificarlo. Este año cambio de trabajo, empiezo el gimnasio, bajo esos kili […]
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  • La teoría del todo - Stephen W. Hawking July 23, 2017
    Una manera clara y amena de acercarse a los misterios del universo. En esta esclarecedora obra, el gran físico británico Stephen Hawking nos ofrece una historia del universo, del big bang a los agujeros negros. En siete pasos, Hawking logra explicar la historia del universo, desde las primeras teorías del mundo griego y de la época medieval hasta las más com […]
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  • El gran diseño - Stephen Hawking & Leonard Mlodinow July 23, 2017
    Aun antes de aparecer, este libro ha venido precedido, en todos los medios de comunicación, de una extraordinaria polémica sobre  sus conclusiones: que tanto nuestro universo como los otros muchos universos posibles surgieron de la nada, porque su creación no requiere de la intervención de ningún Dios o ser sobrenatural, sino que todos los universos pro […]
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  • Sobre la teoría de la relatividad especial y general - Albert Einstein July 23, 2017
    Entre el Electromagnetismo y la Mecánica newtoniana existe una fórmula de bisagra: la teoría de la relatividad especial y general. La importancia del nuevo marco planteado por Albert Einstein se entiende por lo siguiente: la percepción del tiempo y el espacio es relativa al observador. ¿Qué significa esto? Si usted viaja a una velocidad mayor que la de la lu […]
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  • La física del futuro - Michio Kaku July 23, 2017
    Un recorrido asombroso a través de los próximos cien años de revolución científica. El futuro ya se está inventando en los laboratorios de los científicos más punteros de todo el mundo. Con toda probabilidad, en 2100 controlaremos los ordenadores a través de diminutos sensores cerebrales y podremos mover objetos con el poder de nuestras mentes, la inteligenc […]
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  • Breve historia de mi vida - Stephen Hawking July 23, 2017
    La mente maravillosa de Stephen Hawking ha deslumbrado al mundo entero revelando los misterios del universo. Ahora, por primera vez, el cosmólogo más brillante de nuestra era explora, con una mirada reveladora, su propia vida y evolución intelectual. Breve historia de mi vida cuenta el sorprendente viaje de Stephen Hawking desde su niñez […]
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  • Ágilmente - Estanislao Bachrach July 23, 2017
    Bachrach es Doctor en biología molecular y explica el funcionamiento del cerebro. A través de ello, da consejos y herramientas para ser más creativos y felices en el trabajo y en la vida. La neurociencia es clara: el cerebro aprende hasta el último día de vida. La creatividad puede expandirse. Tu mente, mediante la aplicación de las técnicas correctas, puede […]
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  • Tricks Any Dog Can Do! - Susan Day July 23, 2017
    This great book comes with advice and guidance as to the best way to teach these tricks. It offers more than one method which the reader can choose depending upon their own situation. There is also advice to using treats and shows you how to not end up with a treat junkie! This books is from the desk of Susan Day, a canine behaviourist. Susan teaches obedien […]
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  • ¿Cómo pensar como Sherlock Holmes? - Maria Konnikova July 23, 2017
    Ningún personaje de ficción es más conocido por sus poderes de intuición y observación que Sherlock Holmes. Pero, ¿es su inteligencia extraordinaria una invención de la ficción o podemos aprender a desarrollar estas habilidades, para mejorar nuestras vidas en el trabajo y en casa? A través de ¿ Cómo pensar como Sherlock Holmes? , la periodista y psicóloga Ma […]
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  • El futuro de nuestra mente - Michio Kaku July 23, 2017
    Una nueva teoría sobre la conciencia y el futuro de los estudios de nuestra mente Por primera vez en la historia, gracias a escáneres de alta tecnología diseñados por físicos, se han desvelado secretos del cerebro, y lo que un día fuera territorio de la ciencia ficción, se ha convertido en una asombrosa realidad. Grabación de recuerdos, telepatía, vídeos de […]
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Impossible Foods hopes to replace all meat in the human diet someday

It’s an ambitious, though slightly unrealistic, goal for the inventors of the bleeding veggie burger. […]

Sonic launches part-mushroom, part-beef burger

It’s not a veggie burger. But there’s a lot less beef in it than normal. […]

Medicaid, Pelosi, Trump: Your Weekend Briefing

#briefing-market-module.interactive-embedded .interactive-caption { display: none; } Market Snapshot View Full Overview ____ Photo Credit Bryan Anselm for The New York Times 8. The other big business story involves groceries. […]

State of the Art: How Battling Brands Online Has Gained Urgency, and Impact

But the effects of these campaigns go beyond business. In a nation where politics have grown pitched and sclerotic, fighting brands online suddenly feels like the most effective political action many of us can take. Posting a hashtag — #deleteUber, for instance, or #grabyourwallet — and threatening to back it up by withholding dollars can bring about a much quicker, more visible change in the world than, say, calling your representative.Continue reading the main storyBrand-focused online activism can work for every political side, too: Don’t like a New York theater company’s Trump-tinged production of Shakespeare in the Park? There’s a boycott for you, and Delta and Bank of America will give in.Yet the mechanics of social media suggest it will be the cultural and political left, more than the right, that might win the upper hand with this tactic — especially when harnessing the power of brands to fight larger battles for racial and gender equality, as in the Uber and Fox News cases.“Women and people of color have gravitated to social media and were early adopters of it,” said Shannon Coulter, a marketing consultant who co-founded Grab Your Wallet, a campaign aimed at urging retailers to stop selling Trump-branded products. “Social media is actually a lever for social justice. It’s a way of leveling the playing field.”To see why, we must first understand why brands are suddenly more vulnerable to consumer sentiment than they once were. It all comes down to one thing: Social media is the new TV.In the era when television shaped mainstream consumer sentiment, companies enjoyed enormous power to alter their image through advertising. Then came the internet, which didn’t kill advertising, but did dilute its power. Brands now have little say over how their messages get chewed up through our social feeds.Newsletter Sign UpContinue reading the main storyThank you for subscribing.An error has occurred. Please try again later.You are already subscribed to this email.View all New York Times newsletters.Yes, they can run ads on Facebook, Twitter, Snapchat and everyplace else […]

Parkway Sign Lettering Altered to Read ‘Crooked Hillary’

(BRENTWOOD, N.Y.) — A sign marking the Crooked Hill Road exit off a suburban New York parkway has been altered to read “Crooked Hillary.” Newsday reports the defaced green traffic sign on the Sagtikos Parkway on Long Island was reported to the state Department of Transportation on Wednesday. A sign marking the Crooked Hill Road exit on the Sagtikos Parkway was defaced to “Crooked Hillary,” officials said https://t.co/7KBwLtEuWt pic.twitter.com/JwX2lEIRKq — Newsday (@Newsday) June 15, 2017 A DOT spokesman says the sign has been removed and “defacing public signs is illegal.” Republican presidential candidate Donald Trump often used the moniker “Crooked Hillary” when referring to Democratic opponent Hillary Clinton, who at the time suffered from the mistrust of many voters. Trump won the election and in a recent tweet said “Crooked Hillary Clinton now blames everybody but herself, refuses to say she was a terrible candidate.” Clinton tweeted back “People in covfefe houses shouldn’t throw covfefe,” a dig at Trump for tweeting the mystifying nonword. […]

Amazon is buying Whole Foods. Are grocery stores the new warehouses?

This week, New York Mayor Bill de Blasio’s office announced a new initiative to combat climate change–augmented extreme heat in the city. It comes down to: Plant a tree! Make a pal! Those are actually not bad ideas.

The $106 million package — dubbed Cool Neighborhoods NYC, which, yikes — will largely go to tree-planting across more heatwave-endangered communities in the South Bronx, Northern Manhattan, and Central Brooklyn. Funding will also further develop the unpronounceable NYC °CoolRoofs program, which aims to cover 2.7 million square feet of city roofs with foliage.

But, to me, the more noteworthy component of the plan is Be A Buddy NYC — again, yikes — which “promotes community cohesion” as a means of climate resilience.

“A heat emergency is not the time to identify vulnerable residents,” explains the Mayor’s Office’s report. “Rather, it is important to build social networks that can help share life-saving information prior to such an emergency, and can reach out to at-risk neighbors during an extreme heat event.”

The new policy supports the argument that this whole community engagement thing is a crucial tactic in the fight against climate change.

[…]

Congress says the EPA will get more money than Trump wants.

This week, New York Mayor Bill de Blasio’s office announced a new initiative to combat climate change–augmented extreme heat in the city. It comes down to: Plant a tree! Make a pal! Those are actually not bad ideas.

The $106 million package — dubbed Cool Neighborhoods NYC, which, yikes — will largely go to tree-planting across more heatwave-endangered communities in the South Bronx, Northern Manhattan, and Central Brooklyn. Funding will also further develop the unpronounceable NYC °CoolRoofs program, which aims to cover 2.7 million square feet of city roofs with foliage.

But, to me, the more noteworthy component of the plan is Be A Buddy NYC — again, yikes — which “promotes community cohesion” as a means of climate resilience.

“A heat emergency is not the time to identify vulnerable residents,” explains the Mayor’s Office’s report. “Rather, it is important to build social networks that can help share life-saving information prior to such an emergency, and can reach out to at-risk neighbors during an extreme heat event.”

The new policy supports the argument that this whole community engagement thing is a crucial tactic in the fight against climate change.

[…]