Photo credit: LVMH Skintight cycling bib shorts, moisture-wicking performance jerseys , and helmet hair don’t exactly inspire immortalization in the annals of high fashion, but that didn’t stop one luxury-goods maker from trying. LVMH Moët Hennessy Louis Vuitton threw down the gauntlet to students from the Fashion Institute of Technology (FIT) to create stylish, practical, and affordable bike clothing and accessories in support of New York City Mayor Mike Bloomberg’s pro-cycling initiatives
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Fashion Students Rise to Challenge of Making Cycling Stylish
