(Screenshot of the YouTube video showing the protest in “thongs” in Tel Aviv). Hot bodies alert! You heard it right. Clothing was optional as Tel Aviv cyclists and roller bladers protested against lack of bike legislation in thongs, and other combinations of underwear (or lack of underwear)
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The math is simple. According to Ozarka’s own claim, their tiny new label uses a third less paper than the old one, or a whopping 30,000 less trees. The new advertising campaign, intended to lessen the guilt of their customers, entice new customers, and win back customers who have moved on to less wasteful methods of hydration, inadvertently reveals the devastating scope of destruction that even the most benign piece of their product generates |
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