greenreflection.com

Dow’s announcement this week that it developed solar shingles is interesting not because it represents a big technological breakthrough—it doesn’t. Dow Nail-and-play Dow’s solar shingles are interesting precisely because they offer the prospect of turning something exotic, like solar power, into something mundane, like new shingles. That’s the kind of thing that all new energies—from biofuels to electric cars—need to do in order to escape their category as “niche” solutions and start becoming ubiquitous.